Public Relations Specialist

• • • JOB PURPOSE

      The Public Relations Specialist is responsible to the College Dean to develop and execute strategic public relations campaigns and initiatives to enhance the College's image, reputation, and visibility in alignment with the strategic leadership and management of the College.

      They will cultivate and maintain positive relationships with media outlets, journalists, and influencers to facilitate accurate and favourable coverage of the College's activities and achievements.

      They will create compelling press releases, media kits, and other materials to promote the College programs, events, and milestones.

      Essential Job Functions:

• Coordinate media interviews, press conferences, and media tours to ensure consistent messaging and engagement with the College's target audience.
• Monitor media coverage and online conversations related to the College, addressing any misinformation or negative sentiment.
• Write and edit content for various communication channels, including newsletters, social media, website, and internal communications.
• Support the development of speeches, presentations, and talking points for College leadership.
• Manage crisis communication strategies, responding promptly and effectively to sensitive or challenging situations.
• Develop and nurture relationships with alumni, industry partners, community leaders, and other stakeholders to foster positive rapport and engagement.
• Monitor industry trends and news to identify opportunities for the College to contribute to relevant discussions.
• Analyse and report on the effectiveness of public relations campaigns, using data to refine strategies and tactics.
• Collaborate with departments to identify newsworthy stories and achievements within the College programs.
• Plan and execute special events, workshops, and media-related activities to engage the College's target audience.
• Stay informed about best practices in public relations, communication trends, and emerging technologies to enhance outreach efforts.

QUALIFICATION AND PROFESSIONAL CERTIFICATIONS

Bachelor’s Degree in journalism, PR, marketing or related field from a recognised education institution. Degree in relevant subject area is desirable.

English language qualification at IELTs (or equivalent) score of 5.0

Evidence of continuing professional development relevant to the post.

Experience

Minimum 3 years of public relations or related experience.

Writing newsletters, social media, website, and internal communications.

Prior experience in KSA or the GCC is preferred.

• Public Relations
• Risk Assessment
• Social Media
• Marketing
• Event Management
• Research
• Corporate Communications Management
• IT literate in Microsoft Office Suite (Word, Excel, PowerPoint)
• Verbal and Written communication